December 18, 2007
• The average household in the United States used 16.72 square yards of wrapping paper for the various end-of-year holidays in 2005. If non-christian households are excluded the figure rises to 19.74 square yards.
• AAA estimates that due to on-line shopping the average American household's gasoline usage in the quest for gifts has declined 1.95 percent in each of the past five years.
• Red gift-wrapping ribbon outsells all other colors combined.
• Americans will spend approximately $12.762 million having gifts inscribed with names and monograms in the 2007 holiday season.
• Despite all the automobile ads depicting people getting a car as a gift, the Automobile Dealers & Re-Sellers Association of America estimates that only 12,240 cars will be given as holiday gifts this year and well under half of those will truly be surprises.