November 3, 2006
We've been doing some research about the social news site digg.com over in the Fact Check Forums. A big thanks to research team members Bufar and Cadet who have uncovered these fascinating factoids.
• During the 2004 election, stories about John Kerry received an average 150 more 'diggs' than those about Bush. However, stories casting Bush in a negative light, received an average of 180 more 'diggs' than negative stories about Kerry.
• Digg is often cited as a joke by Nordic youth, as the site's moniker roughly translates to "boring" or "not worthwhile."
• Nearly 25 percent of the stories on digg were posted by people paid by an organization connected to the story in one way or another.
• There have only been three instances when a news article mentioning digg in a major publication have not made the front page of the social news site.
• According to the CEO of the New York Times, websites like digg.com were directly responsible for profits shrinking five percent each quarter last fiscal year.